Data Strategist



  • BA or BS in Data Strategy, Marketing, Business, or related fields; a Master’s is a plus.
  • Deep understanding of database logic.
  • Understanding of data storage concepts.
  • Experience in database structuring.
  • Basic knowledge of SQL or MySQL and Python.
  • 4+ years of experience in data strategy, CRM, or digital marketing roles — preferably within CPG or multi-market environments.
  • Demonstrated experience in loyalty programs and in adapting global strategies to local needs.
  • Strong understanding of GDPR, LGPD, and international data privacy frameworks.
  • Proficiency in CRM platforms (Salesforce, Dynamics), segmentation tools, and customer data platforms (CDPs).
  • Strategic thinker with strong collaboration and communication skills.
  • Fully proficient in English and Spanish.
  • Proven track record working with cross-functional teams including legal, IT, and marketing.


El Rol

Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions. The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives. This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth. This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale. The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

Deliverables

  • Data Capture Strategy Matrix (first-party, zero-party, behavioral)
    Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it’s captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
  • Segment Activation Models linked to CRM Campaigns
  • Performance Dashboards and Attribution Frameworks
  • Global-to-Local Data Governance Guidelines
  • Market-Specific Data Playbooks
  • Strategic Inputs for Loyalty Programs
  • Privacy Policy Implementation Guidelines
  • Privacy Policy Implementation Guidelines and Compliance Maps

Responsibilities:

  • Lead the design and implementation of comprehensive data capture and segmentation strategies tailored to each market, ensuring alignment with global standards and local opportunities.
  • Bridge the gap between global data strategy and operational execution across CRM, loyalty, and consumer touchpoints.
  • Collaborate with Platforms, Data Engineering, and CX teams to ensure seamless integration and traceability from data capture to business performance metrics.
  • Define market-specific adaptations for data privacy, ensuring compliance across all digital channels (email, web, mobile, retail).
  • Partner with local legal and IT teams to reinforce data protection protocols and ensure GDPR, LGPD, and similar frameworks are reflected in consumer journeys.
  • Work with Loyalty teams to define data requirements for gamification, personalization, and retention mechanics.
  • Define and track KPIs to evaluate data quality, performance, governance adoption, and return on data initiatives.


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